1 Billion Monthly Users…YouTube Hits It in 8 Years

An insane number. Roughly 10x the viewing audience of the Super Bowl. Every month. Top search Engine Company Google announced this week that it not only hit that number, but now supports YouTube searches in its Google Trends program.

This move signals that more and more people are doing video searches rather than traditional web browsing. It also increases the utility of SEO marketing on Google, since the web giant owns YouTube. If you have not already done so, now is a good time to get your company a YouTube account, even if you only intend to post an introductory video at first. Be sure to also pay special heed to SEO in your video descriptions (keywords, Meta tags, etc), as those descriptions will now be included in Google Trends whenever potential customers do relevant web searches.

Let’s put this in perspective. According to Google:

  • Nearly one out of every two people on the Internet visits YouTube.
  • If YouTube were a country, we’d be the third largest in the world after China and India.
  • PSY and Madonna would have to repeat their Madison Square Garden performance in front of a packed house 200,000 more times. That’s a lot of Gangnam Style!

Video production is getting easier and less expensive every year, but do you have a plan for video production? eLearning, viral videos, video press releases, and video documentation are now becoming the norm. If you are not on-board already, you should be. What’s your plan?

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Using Press Releases in a SEO World?

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It should not be any surprise that a well crafted; SEO-friendly press release can make an impact to your business. Statistics indicate that almost 3 billion people, or half of everyone using the Internet, visit a news site every day. What you have to contend with is that your news is competing against every other company announcement, topical story and article on the web as well. In fact, in the US alone, the leading wire services distribute over 2,000 press releases each day. To compete for that limited mindshare, you have to make your announcements stand out with more than just the facts.

A FEW BASICS ON WRITING PRESS RELEASES

When drafting your press release, don’t just talk about your product or company, but be sure to mention anything that is newsworthy, anything that interests readers, is topical or relevant or anything that is likely to be blogged about or discussed in the media. Try to give readers valuable and interesting news, ideally something that they really need to know or something that could benefit them in some way.

In addition to keeping your press release interesting for readers and the media, try to target it to your audience. Don’t make it too wordy, never make it boring, and of course don’t forget the SEO techniques. Most readers will not bother to read something which looks to be of no interest or no relevance to them.

Make sure that your press release is sufficiently interesting and informative so that your readers want to read to the end. Use tools such as a free trial, email newsletter, webinar or white paper download to persuade your readers to click on the link to visit your website.

WHAT TO WRITE ABOUT

Try to write about anything that is current, as well as newsworthy, such as any mergers, events or happenings. Keep the tone somewhat casual, so that the average reader can appreciate it, as well as the media. Rather than using the word ‘you’, use the third person to avoid sounding like an advertisement. You can promote your work by using quotes from the CEO, or someone similar.

HOW DOES SEO HELP?

Aside from building relationships with editors and bloggers or paying for advertorials, an SEO optimized press release will rank much higher in search engine rankings, making it easier for people looking for your services or products to find you. And, it is not jut Yahoo News and Google News to think about. An SEO focus will make a strong impression on blogs, social media sites and RSS feeds. Below are a few simple tips to think about.

OPTIMIZING THE BASIC COMPONENTS OF PRESS RELEASE

Before writing your release, it is advised to run a quick keyword / phrase search to understand for what terms people are looking. Choose 5 (2 primary and 3 secondary) and stick with those. Below are the other elements and how to use them in a press release:

  • Title – Include the keyword phrase in your title and make it less than 100 characters. The title is the most important element to focus on as it is the first thing readers see.
  • Summary – Try to give a brief overview in one to two sentences, but not more than 40 words, and use the secondary keywords mentioned above to give the reader the gist of the announcement. Use different keywords in your summary and use hyperlinks wisely. This ensures more traffic as the search engines will then pick out the summary as well as the main article.
  • Body – Write in the third person and make this part between 300 and 500 words, including keywords, quotes and full details. Use keywords where applicable, if possible using two of them consecutively. Link these keywords to the relevant pages on your website which need not necessarily be the home page. It is also essential to have a well designed landing page.
  • About The Company – List your company’s achievements in about 40 to 50 words. Include an anchor text link to your company’s home page. Anchor links allow a portion of your text to be clicked on, taking the reader to a landing page for more information. These are extremely effective in attracting more traffic to your site.
  • Contact Details – Website, name, address, telephone and email, as well as press contact.

A COUPLE FINAL TIPS

  • The first 250 words – Many readers won’t go past the first 250 words of your press release if they don’t like what they are reading, so these must be well written. Try to include at least one or two quotes, but don’t put a date in your press release.
  • Multimedia – Using different multimedia techniques can make your press release exciting and innovative, including graphics, photographs and video links. Consider adding in a podcast announcement or an audio link as well.

I hope these tips and tricks are helpful. If you need help writing, optimizing, or distributing your release, please

Marketburst President, Kevin Kohleriter to Judge Business Professionals of America Competition

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Kevin Kohleriter has been selected as a judge at the Business Professionals of America State Leadership Conference in Dallas, March 4-7, 2015 at the Sheraton Dallas Hotel.

BPA is a middle level, high school, and college student organization for those interested in the field of business. Through national affiliation, Business Professionals of America Texas Association contributes to the preparation of a world class workforce through the advancement of leadership, citizenship, academic, and technological skills. Approximately 2,500 students will be competing at the state level in order to qualify for the national leadership conference in Anaheim, CA in May 2015.

Kevin will be judging the web site design track. For more information on the BPA, visit http://www.texasbpa.com.

Six Ways To Make Your Video Strategy More Social

A really good article on MarketingProfs.com that I’d like to share:

Some 181.4 million US Internet users watched 39.4 billion online videos in August, according to the latest comScore data. Clearly, online video—whether the latest viral video or a professional development course—is hot.

It’s easy to see why. Online video can engage an audience, help viewers retain information, and—for businesses—assist customers in remembering a brand. But how can you go one step further… and make your videos social?

Social video actively engages the users by soliciting comments, questions, and feedback; it creates conversations that take your videos to the next level.

Consider these six suggestions to help you do just that.

For help producing your next viral, training, or corporate video, let us know.

Marketburst Welcomes Kate Hoffman to the Team

We are excited to announce a new member of our team. Kate Hoffman will be joining MarketBurst as Senior Account Executive. Kate has a unique background in marketing communications and business. A former journalist and marketing communications executive, she now

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We are excited to announce a new member of our team. Kate Hoffman will be joining MarketBurst as Senior Account Executive. Kate has a unique background in marketing communications and business. A former journalist and marketing communications executive, she now writes, teaches, and consults on communications as a tool to achieve your business goals. She is passionate about helping people “find their voice” and communicate effectively.

Taming the Beast. Ten Tips for Building Social Media Strategy.

Thinking about dipping your toes into social media, but not know where to start? Getting ahead in social media means integrating old school tactics like email campaigns, collateral, and sales calls with new tactics, like social media, e Learning and solution selling. And, as in any marketing tactic, a social media strategy begins with the basics. Without some support, it may seem like a beast that just can’t be tamed. Below are a few tips I have learned about feeding the beast.

Feeding the Beast Takes Time

Social media marketing is a hungry beast that needs to be continually fed. Millions of articles, videos and tweets are submitted every day and search engines have to weed through them all to determine what is relevant. They do this by understanding what you, as the “searcher” are looking for. Complex algorithms and very smart people do this for the likes of Google and Yahoo. These algorithms change regularly, looking for fresh content, keywords and influences. To be found in search and on social media sites, you need to spend the time to have a plan and to engage on an ongoing basis.

The 1st Question to Ask Yourself

Do you know why you are wanting to be online? If the answer is “because everyone else is”, then maybe you should take a step back. Most people on reputable social media sites, whether they be forums, Twitter, Facebook, or LinkedIn are not looking for a hard sell. Before you dive in, you should prepare to listen, comment, and make a genuine contribution for the good of others. The very fact that you are contributing builds your reputation as a knowledgeable source.

If your goal is to build traffic to your site, linking your comments back to your site, adding tips, and posting links to videos, training or an offer will help. But, remember value to the prospective customer should be your utmost concern.

The Setup Is Easy. Maintenance Takes Time.

And finally the top 10 list. You can easily set up a site, blog or profile on hundreds of platforms, but before you do, take the time to plan ongoing engagement. A few of my hints and tricks:

  1. Know your customers and your competitors. I will be posting another article on this topic, but to start with, make sure you are speaking their language, using their terminology and search terms. Tools like Google AdWords are very effective, but it can also be as easy as searching your competition and see what comes up. Use those key words in your title and body copy.
  2. Write several articles before going live so that you have a small library to pull from when you don’t have time to write. Run them through a few colleagues or friends first. You may find, just as I have, that knowing a subject too well can drive you to use acronyms or terms that are not known to anyone but you.
  3. Build a calendar (in Google, Outlook, etc.) to remind you when articles should be posted and give yourself time to write them.
  4. Create a list of hot topics. Talk to your customers, look at a trade journal, check LinkedIn and join groups. Any of those can help you develop a “editorial calendar”
  5. Posts don’t need to be long, but they need to have customer value. Don’t think about what you want to sell, but rather what problem do your customers have that you can solve. Talk to the pain, not the product.
  6. Set up tracking to tell you when specific topics are posted or competitors are talking online so that you can respond to them. Free services, like Google Alerts are fine to start with.
  7. Track your results to know what topics are of most interest and if you are getting traction on those topics.
  8. Follow respected bloggers and writers. You will get a great understanding of why people follow them and how to improve your own results.
  9. Promote. Promote. Promote. Add your profiles and links to your emails, business cards, and marketing material.
  10. Know when it is time to outsource – As a business owner, time is an important resource that requires you to spend it in the most efficient way. For this reason, many companies have decided that outsourcing is a better use of time. Lastly, be authentic and transparent. Honesty goes a long way.

Social media is a beast, demanding substantial time in planning and everyday engagement to gain traction and momentum, but you have what it takes to feed it that beast. You know your market, you know your product, and you know your customer. Share that knowledge. Your customers will thank you for it.

Kevin Kohleriter is the President of MarketBurst, a marketing and sales consulting firm dedicated to growing the revenue of it’s clients through strategy, sales ennoblement, and creative development. More information can be found at www.marketburst.net or email.